Amtico Floors

In the words of the Chief Executive who approved it, “this campaign built a factory” in order to cope with the extra demand it generated.

Timed to coincide with the launch of Amtico’s new computer-aided design service, the initial campaign featured twelve ‘works of art’ (each floor laid one on top of another, over two painstaking weeks in the photographer’s studio in Clerkenwell) and, overall, ran for nearly a decade.