COI: National Blood Service

The National Blood Service uses tactical press, digital outdoor, radio and online to encourage donation when blood stocks are low.

For 2012, they were also very keen to target younger age groups, where blood donation is declining sharply.

This led us to a Facebook app/campaign that appeals to the current trend for ‘defriending’; and a PR campaign designed as a positive social response to the inner-city rioting in 2011.