Financial Times

By the late 1990s, the FT had firmly established itself as a global business newspaper. What it didn’t have was a single-minded, globally integrated campaign to match.

We sought to establish a sense of club membership among the worldwide business community: a group with much more in common than the geographical boundaries separating them.

Using airport posters, inflight and hotel media, this campaign followed this ‘corporate nation’ as they travelled around the world.